We started working with Conveyor Components Company (CCC) in 2018. Historically, they wanted to sell their products online but ran into too many challenges. When they were finally ready to make the jump to eCommerce, they didn’t want just any rebuild — they wanted this done right.
Increase in users
Increase in pageviews
Increase in engagement
Inspired by their aesthetics and movement, we architected the complicated product mix. We tied the parent models and child products together in a way that is both easy to browse and intuitive on the backend. This was achieved by creating one-to-many relationships, with the parent model having many associated products (think of a massive family tree).
We took extra care in bringing the product structure into WooCommerce from Drupal. Multiple custom import methods were built to address each data type in various waves to ensure everything was included in the transfer process.
All child products were very similar with only minor differences. We wanted to use the most logical display of this information, so the user could select the right product without confusion. We rolled out product tables displaying the specifications to quickly compare and contrast to find the right item.
Upgraded Functionality
The redesigned website goes beyond a visual refresh, making Conveyor Components Company’s extensive product offering easier to navigate and explore. Improved organization creates clearer paths to products, accessories, replacement parts, and technical resources, while a responsive design provides a consistent experience across desktop, tablet, and mobile devices.
We included a visual mega menu for users to quickly select what they need using an image to trigger a quicker decision. It also reveals further information to help users feel confident in their choice.
With another finding from our UX/UI analysis, we updated the search functionality to be more user-friendly and easier to find.
Lastly, we added a chatbot, allowing users to reach out directly with any questions. This makes CCC feel super accessible and removes friction in reaching out.
Our Digital Affluence
