Sustainability-Driven Design
Entropy Resins refined its visual identity to highlight its commitment to sustainability and craftsmanship, bringing key initiatives like LCA, 1% for the Planet, and USDA BioPreferred to the forefront.
Entropy Resins
Epoxy Resin eCommerce Website Design
Entropy Resins
eCommerce with a Sustainable Soul
Inspired by a childhood rooted in skateboarding and surfing in Cupertino, two brothers set out to make a positive impact on the outdoor world. In 2010, they founded Entropy Resins with a mission to create safer, more sustainable resin products. Drawing from the chemistry of nature, they developed Super Sap®, a plant-based epoxy alternative to traditional petroleum-based resins.
The Results
+52%
Increase in dollars spent
+13%
Increase in pageviews
+27%
Increase in sales
Elevated Product Presence
Each product experience is visually aligned with its packaging through dynamic color systems applied across pages, cards, and interactive elements, creating a cohesive, recognizable identity throughout the site.
To further differentiate the product line, we designed eCommerce pages with bold, large-scale imagery and subtle hexagonal patterns inspired by nature. This approach reinforces the brand’s sustainability story, draws attention to the product, and enhances overall engagement.
Lifecycle Assessment Counters
To highlight Entropy Resins’ commitment to sustainability, we introduced dynamic data-driven elements, including homepage counters and a dedicated LCA page with a grid of impact metrics. These visual indicators communicate the measurable benefits of their bio-based products, making complex environmental data more accessible, credible, and engaging for users.
Entropy Theater Video Gallery
To showcase partnerships with influential makers, we created Entropy Theater, an interactive video gallery designed to highlight real-world use of Entropy’s products. The immersive experience brings craftsmanship to life, connecting the brand with its community while reinforcing product credibility through authentic, visual storytelling.
Cross-Continental Sales
Offering eCommerce for their European entity was a vital feature. With two continents being represented on the website came two sets of products with different labeling, measurements, pricing, and disclaimers that needed to be properly configured.
Clutch Reviews
What Customers Say...
Sustainable Web Design Solutions
Our creative and technical teams design custom websites that reflect a brand’s commitment to sustainability while delivering high performance and usability. From product storytelling and educational content to scalable architecture and integrations, every element is structured to communicate impact, build trust, and drive informed engagement.
- Review analytics
- Align goals
- Strategy + tactics
- Execute + refine
We build platforms that do more than present information. Through clear UX, focused messaging, and scalable architecture, your website becomes a tool for sales, operations, and long-term growth, helping your business get found, understood, and chosen.
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