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Perfect Afternoon Privacy Policies

Who we are

Our website address is https://www.perfectafternoon.com.

Comments

When visitors leave comments on the site, we collect the data shown in the comments form and the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site, you may opt in to save your name, email address, and website in cookies. These are for your convenience, so you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will set up several cookies to save your login information and screen display choices. Login cookies last two days, and screen options cookies last a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and indicates the post ID of the article you edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who do we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can automatically recognize and approve any follow-up comments instead of holding them in a moderation queue.

For users who register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we must keep for administrative, legal, or security purposes.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.

How we capture data

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity.

Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

SMS Communications Policy

SMS Collection & Consent

We collect mobile phone numbers only when voluntarily provided by users through our website booking forms, contact forms, or during direct communication with our staff. By submitting a mobile number, users consent to receive transactional and customer-care SMS messages related to their requested services.

SMS consent is obtained for the purpose of communicating service-related information, including reservation confirmations, pickup instructions, driver arrival notifications, schedule updates, and responses to customer inquiries. Submission of a mobile number is optional, and users who do not provide a mobile number will not receive SMS messages.

Verbal

While on the phone with the user, we ask the customer to confirm if they wish to receive additional information via SMS. We do remind them that messaging and data charges may apply, message frequency may vary and that they can opt-out at any time by replying STOP and that HELP provides them more information. We also ask them to refer to our privacy policy on our website. If the user agrees, the information is sent.

Inbound SMS

Our organization utilizes SMS for conversational, transactional, and customer care messaging related to pre-booked transportation services. Customers provide verbal consent to receive SMS messages during live phone conversations with our staff, as well as consent through online booking, where a mobile number is voluntarily submitted for service communication.

Website

Consumers opt in to receive SMS messages by submitting their mobile phone number on our website booking and contact forms and agreeing to receive service-related text messages regarding their transportation reservation. SMS consent is obtained at the time of booking or inquiry for the purpose of receiving transactional and customer-care communications, including reservation confirmations, driver notifications, pickup instructions, and responses to customer inquiries.

Email

Consumers opt in to receive SMS messages by providing their mobile phone number on our website booking or contact forms and agreeing to receive service-related text messages. SMS is used for transactional and customer-care communications such as reservation confirmations, driver arrival notifications, pickup instructions, schedule updates, and responses to inquiries. If a mobile number is not provided, no messages are sent. Consumers may opt out at any time by replying STOP.


SMS Message Usage

SMS messages are sent only as necessary to support an active or requested service. Message frequency varies based on service needs and user interaction. Message and data rates may apply depending on the user’s mobile carrier and plan.

Users may opt out of SMS communications at any time by replying STOP. For assistance, users may reply HELP.


SMS Data Retention

Mobile phone numbers and SMS message records are retained only for as long as reasonably necessary to:

  • Provide requested services
  • Maintain accurate service records
  • Comply with legal, regulatory, or accounting requirements

We do not retain SMS data longer than necessary, and we periodically review and remove outdated or inactive records in accordance with our internal data retention practices.

By providing a telephone number and submitting forms on our website(s), you are consenting to be contacted by SMS text message. Message & data rates may apply. You can reply STOP to opt out of further messaging.


SMS Data Sharing

We do not sell, rent, or share mobile phone numbers or SMS data with third parties for marketing or promotional purposes. We do not share or sell consumer personal information.

SMS data may be shared only with trusted service providers (such as telecommunications platforms) strictly for the purpose of delivering SMS messages and supporting operational communications. These providers are contractually obligated to protect user data and use it solely for the purpose of service delivery.


SMS Data Security

We take reasonable administrative, technical, and organizational measures to protect mobile phone numbers and SMS-related data from unauthorized access, misuse, or disclosure. Access to SMS data is limited to authorized personnel who require it to perform their job duties.


Changes to SMS Policy

We reserve the right to update this SMS Communications Policy as needed to reflect changes in legal requirements, carrier regulations, or operational practices. Updates will be posted on this page with the revised effective date.

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