PACK Expo is all about visibility. You meet new prospects, showcase innovation, and leave with opportunities that could grow your business. But once the show floor closes, the real challenge begins. Buyers go home and search online to find the partners they remember. If your company is not showing up in those results, you risk losing momentum.
That’s where SEO for packaging companies comes in. By combining traditional search optimization with AI-ready content and smart HubSpot automation, packaging suppliers, distributors, and manufacturers can make sure they remain easy to find and ready to connect long after PACK Expo ends.
SEO for Packaging Companies
Here are ways to ensure your business stays visible long after PACK Expo ends.
Focus on the searches buyers actually make
When prospects return home, they search by need, not booth number. They type in queries like “custom labeling supplier near me” or “sustainable packaging solutions Midwest.” If your website does not appear for those searches, you are invisible at the exact moment when intent is highest. Packaging companies can build visibility where it matters most by researching and targeting buyer-focused keywords.
Optimize for AI-powered search
Search is changing fast. Google AI Overviews, ChatGPT, and other tools summarize answers without always sending users to a website. That makes structuring your content for Answer Engine Optimization (AEO) more crucial than ever. Add FAQs to product pages, use clear conversational language in blogs, and include schema markup to help AI pull accurate snippets from your site.
Share post-show insights
Publishing fresh content right after PACK Expo signals authority and keeps your site relevant. A recap blog, a trends article, or a recent project case study provides value to buyers and feeds search engines new material to rank. For packaging suppliers, this is a chance to highlight your perspective on sustainability, automation, or customer challenges you discussed at the event.
Use HubSpot to automate lead follow-up
Events create a flood of contacts, and manual follow-up rarely keeps pace. HubSpot easily captures leads from landing pages, segments them by interest, and builds automated workflows that send timely emails. Imagine a buyer scans your PACK Expo badge, visits your site, and downloads a guide. With HubSpot, they receive a personalized email within hours instead of waiting weeks for a call.
Make the next steps clear and simple
All the visibility in the world will not matter if prospects do not know what to do next. Every blog, product page, or guide should make the call to action obvious: Request a Quote, Download a Guide, or Schedule a Consultation.
By pairing these CTAs with HubSpot landing pages, packaging companies can convert fleeting interest into measurable opportunities.
Work Your Strategy Post-Event
Shows like PACK Expo are where conversations begin, but SEO and digital strategy carry them forward. For packaging companies, showing up in search results and AI-generated answers is no longer optional. With the right mix of SEO for packaging companies, Answer Engine Optimization, and HubSpot automation, you can stay visible, capture interest, and turn Expo connections into real opportunities.
If you want to see where your company stands today, download our free guides to get started today.
