Packaging Innovation Meets Digital Strategy
Perfect Afternoon, a Michigan-based web development and digital marketing agency, will attend PACK Expo Las Vegas 2025 from September 29 through October 1. The team will walk the show floor to meet with packaging companies, share insights, and explore how digital strategy supports the packaging industry innovation.
“Packaging innovation is exciting, but too often companies overlook the digital side of growth,” said Dwight Zahringer, CEO of Perfect Afternoon. “Search visibility is changing so fast, so packaging leaders need to keep up. That’s where we come in to turn industry momentum into measurable results.”
Perfect Afternoon will focus conversations at PACK Expo on overall digital strategy, HubSpot-powered digital strategies, and SEO and Answer Engine Optimization (AIO). Attendees at PACK Expo Las Vegas 2025 are invited to connect during the show and explore the agency’s free guides, designed to help packaging companies assess their current position and determine what steps can drive more leads online within those three areas.
What We’re Watching at PACK Expo 2025
PACK Expo is about more than packaging machinery and materials. The real opportunity comes when companies connect industry innovations with digital strategies that make them visible, memorable, and actionable long after the show ends.
Here are three themes we are focused on in Las Vegas this year:
Smart packaging creates smarter engagement
QR codes, NFC tags, and sensors are no longer novelties. They are being used for authentication, recalls, and customer engagement. These technologies only create value if they connect to strong digital experiences. With SEO-optimized landing pages, AI-ready content, and HubSpot automation, companies can turn a simple scan into a trusted relationship. During PACK Expo Las Vegas 2025, discover how these elements come together.
Automation on the line, automation in marketing
Robotics and automation are transforming packaging production. The same mindset should be applied to marketing and sales. Tools like HubSpot workflows ensure every lead from PACK Expo or your website is followed up quickly and consistently, turning interest into opportunity at events like PACK Expo Las Vegas 2025.
Packaging as part of the customer journey
Interactive labels, bold design, and short-run packaging create new brand touchpoints. Packaging becomes an entry point into long-term customer relationships when paired with a strong digital strategy, from AI-ready content to clear calls to action, as will be showcased at PACK Expo Las Vegas 2025.
Build Your Digital Strategy
PACK Expo showcases what is next in packaging. These trends will shape how companies compete in 2026. However, trends on the show floor only deliver results if they are paired with a digital strategy that makes them visible, memorable, and actionable.
We would love to connect with you if you attend the PACK Expo in Las Vegas in 2025. We have guides for you to make sure your website, SEO, and HubSpot strategy are ready to capture the opportunities these trends create.
