Redesigning a website isn’t just about changing how things look. It’s about creating a site that works harder for your business, reflects your brand’s evolution, and supports your long-term goals. At Perfect Afternoon, we offer a comprehensive suite of website redesign services designed to give you peace of mind when entrusting us with one of your business’s most vital assets.
To ensure a seamless transition, we focus on:
- Site Strategy: Our team meets to discuss your site’s most important goals, ensuring you have everything you need in place before the project starts.
- Design Trends: Developing a site that looks fresh and current while providing the best site speeds and authority scores.
- SEO Mitigation: Perfect Afternoon aims to improve your overall website’s ranking in search results while protecting what you have already achieved.
- Launch Support: When the project is complete and the site is ready, we launch with full onboarding support.
- Post-Maintenance: When your site is live, the work doesn’t end. We can support your efforts to ensure it remains fast and competitive.
Website Design and Development That’s Custom-Built
We don’t use off-the-shelf templates or patch together plugins you don’t need. Everything is built intentionally with long-term growth in mind. The front-end design and back-end development are shaped specifically for your needs and audience.
Performance is a significant part of that process. We run audits during development and after launch to keep things fast and functional. These include a mix of real-user testing and tools like Google PageSpeed Insights, which provides a reliable measure of how your site is performing in Google’s eyes. As performance continues to influence search rankings and user experience, it’s a priority built into every project.
Take our work with Dearborn Mid‑West Company. Their legacy site was challenging to update and lacked flexibility. We rebuilt their website with clean, modular code and integrated a content management experience that gives their team complete control over job postings, project galleries, and team bios.
User Experience and Interface Design Based on Research
Our redesigns begin with research and planning. We map user behavior through UX audits, wireframes, and prototypes to guide visitors to the actions you care about most. The following design is clean, on-brand, and responsive across all devices. This approach helps reduce bounce rates, improve conversions, and keep your site simple to navigate.
For West Michigan Works!, we used session recordings, heatmaps, and stakeholder feedback to identify pain points in their previous multisite setup. With that data, we reorganized content and restructured navigation to meet the needs of job seekers, employers, and administrators. The result was a streamlined digital experience that significantly reduced friction and led to higher engagement across key areas of the site.
Branding That Connects Every Dot
If your branding needs a refresh, we can help refine your visual identity so your website feels like a natural extension of your company. That might include a new logo, a polished color palette, or an updated brand system. If you already have brand guidelines, we’ll stick to them. If you don’t, we can help you define them.
Content Audits and Messaging That Hit the Mark
Before we write or move any content, we closely examine what you already have. Our website audits identify what’s working, what’s outdated, and where there are gaps. From there, we help shape a clearer, more impactful message that reflects your voice and resonates with your audience.
Pure Cabo came to us with a strong foundation in travel experiences but needed more clarity and consistency across its content. We started with a full audit of their blog and marketing pages, identifying ways to improve user flow, eliminate redundancy, and guide their audience through each trip planning phase. The PA team created new article topics based on keywords and market research to highlight their most in-demand excursions. These were backed by an editorial calendar and optimized to attract traffic.
With the new content, Pure Cabo saw increases across pageviews, organic sessions, and user engagement while maintaining the high-touch feel that defines their brand.
Search Engine Optimization That’s Baked In
We don’t treat SEO like an afterthought. Our team ensures your new site has the proper technical structure, fast load times, optimized content, and improved architecture. Everything is built to support your visibility in search results.
With Excel Medical Products, we were brought in after a redesign to lead their SEO from the ground up. The site had no prior optimization, so we implemented a complete strategy: building accounts for Google Analytics 4 and Google Search Console, conducting keyword research, and structuring a blog content plan tailored to their industry. We also improved the site’s metadata, added SCHEMA markup, and tracked engagement through custom conversion events.
Digital Marketing That Powers Your Next Chapter
A redesign is often the beginning. If you need help running paid ads, building email campaigns, or growing your presence on social, we’re ready to connect the dots. You won’t need to manage separate vendors or re-explain your goals. Our marketing services are ready when you are.
SJD Taxi’s website rebuild was paired with a full-scale advertising strategy to reach North American travelers visiting Los Cabos. After auditing their existing campaigns, we refined their ad account structure, launched new keyword-focused ad groups, and rolled out landing pages optimized for high-intent searches tied to major resort zones and airport transfers.
We also added Apple and Google Pay options to streamline mobile booking and integrated ad extensions to increase visibility and click-through rates. Since the launch, conversions have increased by over 270 percent, and cost-per-conversion has dropped by nearly 20 percent.
HubSpot Integration That Works
If you’re using a CRM, like HubSpot, or thinking about it, we can build your site to support it. From lead capture forms and CRM pipelines to dynamic content blocks and automation, we ensure your site and HubSpot speak the same language. You won’t need to wrestle with workarounds. Your website becomes part of your sales and marketing engine, not a silo.
Ongoing Site Maintenance That Gives Peace of Mind
When your site is live, we offer ongoing maintenance to help your business stay ahead of issues. By monitoring backups, security patches, and regular performance checks, we keep your site running cleanly so you can focus on growth.
A Thoughtful Process From Start to Finish
We don’t make assumptions. Every project starts with collaboration. You’ll work with a dedicated Account Manager and a team that includes designers, developers, and marketers. We build websites that are easy to use, love, and ready to grow with you. Ready to redesign your website into something smarter, faster, and easier to manage? Let’s talk.
