As Artificial Intelligence results start making a bigger impact on businesses, they seek new opportunities to expand their visibility. While we still don’t know what will happen next, tracking your footprint and performance in Google AI Mode and ChatGPT are becoming increasingly essential.
Here are some of the most valuable ways to gather information about your performance and visibility within AI ecosystems and search results.
Check Brand Visibility in ChatGPT
In August 2025, there are no native tools to check brand visibility within ChatGPT. Unlike organic platforms, there is no equivalent of Google Search Console or Webmaster Tools for which you can sign up. So, what is the best way to gauge your impact within ChatGPT?
It boils down to finding tools you can trust from familiar platforms, like SEMrush and Ahrefs, manually checking and tracking through your research, and benchmarking your existing SEO stats using Google Analytics 4 and Google Search Console.
How to Measure AI Performance
Measuring AI performance isn’t straightforward due to the lack of a tracking platform within GA4 or Google AI Mode. This is expected to change following other changes and rollouts. Until then, the best way to measure AI performance is to try some third-party tools.
Third-Party AI Tools
Those already using SEMrush can sign up for an additional cost to gain access to further AI services. This includes tracking your site’s performance for several key terms or questions, like with SEO.
You can research questions popping up for your site and those of your competitors and build a strategy around them and the other insights the platform offers as part of its AI Suite of tools. Other AI performance monitoring sites and tools include Xfunnel, SpyFu, and AhRefs.
Manual Testing
Manual testing is another way to gauge where your site is. Set up new accounts for all services to gather the cleanest information. Start using long-tail phrases and questions, and collect what you can from the initial data. You can plan to do this every month, although how long it will take to start training your account could determine how long this process is worthwhile.
Checking Your Own Data
By checking your information, you can determine what pages appear on ChatGPT and Google’s AI Mode. Google Analytics is the most reliable in this case, as it actively flags users from platforms, like ChatGPT, Perplexity, and Google AI. You can find this information by clicking through the library, selecting the user information you’re most interested in, and filtering through the source options available.
When you know what content is proving popular with AI, you can review it and then look at what makes it stand out. Does it do well on organic search? Is it short and snappy? Can you learn a lot from a particular subject in a short amount of time?
Switching to Google Search Console means you can review these pages further and determine how much impact organic search results have on your AI efforts. AI still uses organic results as a prime source, so being higher in those results will help.
Staying Ahead with AI Search Optimization
AI search tools, like Google AI Mode and ChatGPT, are still evolving, but the businesses experimenting early often gain the advantage. Beyond tracking, it’s essential to adapt your content strategy with AI in mind. That means creating content that directly answers questions, improving site authority through trusted backlinks, and structuring your pages for clarity and scannability. The more valuable and well-organized your content is, the more likely it will be sourced in AI-driven results.
Future-Proof Your Digital Strategy
AI is reshaping search faster than most businesses realize. Perfect Afternoon can help you track, measure, and optimize your visibility across Google AI Mode and ChatGPT. Reach out today to prepare your brand for the next phase of search.
